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Clearly, as the image above illustrates, the future holds a significant mind-set shift for your businesses marketing online if you are looking to answer the question, how do I build my business in 2016 and beyond? To effectively build your business, you can no longer rely solely on SEO marketing agencies that seek to "rank" your website for "your main keywords" for $1,500 to $2,500 a month. The path to business growth moving forward clearly is evolving. The extent you provide customer satisfaction, how many of your customers or clients are talking and engaging with your content, and the amount of time they stay engaged on your content are all important metrics to track.
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Your Brand's online image necessitates proactive engagement, not simply relying on a SEO ranking strategy and a social media manager. Create a synergy with your team or partners to build your "Authoritativeness" (yes, a "noun" - I know).
What does your online presence look like?
Is your company or your brand managing your online reputation?
The 5 keys to building your brand in 2016 as I see it are:
Image Credit - Brian Solis and JESS3